Monthly Archives: October 2012

Finally, A Simple Guide to Understanding Optimization

I hope many of you found the time to dive into AppNexus’ first Optimization Week, which just wrapped up last Friday. We really enjoyed putting together the collection of on-site events, webinar, and CPX and YellowHammer spotlights. Optimization Week is … Continue reading

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“Set It and Forget It” Optimization

Guest blogger: YellowHammer Chief Strategist, Hagan Major The path to optimization is tumultuous—hundreds of inventory sources, multiple creatives, and a variety of bidding and optimization strategies.  The deluge of options makes optimization testing costly and time consuming, but it’s a … Continue reading

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Lessons Learned on the Road to Optimization Success

Guest blogger: Blue Mango Head of Innovation, Kim van der Zande The AppNexus platform sees more than 30 billion impressions in a single day. Sounds cool, right? But with that many impressions, picking the right ones for your campaign can … Continue reading

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Smarter Optimization Makes Everyone Happy

Guest blogger: CPX Interactive EVP of Marketing, David Shay The past four years have been something of a blur in the world of online display advertising, but one core truth remains the same. The promise our industry brings to the … Continue reading

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