Monthly Archives: May 2012

Day 30: Exact Drive Campaign Builder App

We’ve reached the finale of our “30 Apps in 30 Days” series and we conclude with Exact Drive’s Campaign Builder App. The Campaign Builder App is a simple and transparent media planning and buying tool. The app guides you through … Continue reading

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Day 29: BannerConnect Bright Lite App

Our penultimate featured app is BannerConnect’s Bright Lite App. This is the second app developed by BannerConnect for the AppNexus App Marketplace. BannerConnect developed this app to provide their clients with customized views and reporting on the metrics that matter … Continue reading

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Day 28: CPX Interactive Publisher App

The last three days of our “30 Apps in 30 Days” blog post series will cover three apps built by ad networks for the private use of their clients. These are great examples of the flexibility of the apps platform … Continue reading

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Day 27: uKnow BluePrints App

uKnow’s BluePrint™ App provides simple and powerful planning, targeting and optimization, allowing you to create custom contextual channels in less than five minutes. The BluePrint App empowers you to build custom audiences utilizing uKnow’s semantic analysis and natural language processing … Continue reading

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Day 26: TRUSTe 1-click AdChoices App

Privacy policies are best practice when doing behaviorally targeted campaigns. In fact, many states and countries are starting to make the disclosure of data collection and use a requirement. The TRUSTe App can help you meet these requirments and help … Continue reading

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