Monthly Archives: April 2012

Day 17: FlxOne FlxPxl App

Our app du jour today is FlxOne’s FlxPxl App. The FlxPxl App allows AppNexus users to manage all AppNexus segments and conversions within a single interface. Implementation is easy as your advertiser only has to place one generic pixel and from … Continue reading

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Day 16: eyeReturn Marketing Rich Media Ad Builder App

Today’s app is for the rich media novice who wants to build an expandable ad that features multiple products and messages. eyeReturn Marketing’s Rich Media Ad Builder App lets you upload your content into a user-friendly interface and easily create … Continue reading

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Day 15: eXelate Audience eXplorer

We’re at the halfway point of our “30 Apps in 30 Days” and today we focus on one of the inaugural apps in the AppNexus App Marketplace. eXelate’s Audience eXplorer App is a planning and targeting tool that allows you … Continue reading

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Day 14: Evidon InForm App

The collection and use of consumer data, and its privacy implications, has never been more topical. The Evidon InForm App helps your business comply with privacy laws and self-regulatory programs across North America and Europe by giving you an easy … Continue reading

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Day 13: Cross Pixel DataDesk App

Cross Pixel’s DataDesk App enables advertisers to discover, plan and purchase high value audience data. The DataDesk App leverages data from Cross Pixel’s fully transparent partnerships with hundreds of leading ecommerce, transactional and information web sites, enabling them to harvest … Continue reading

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Day 12: comScore AdEffx App

comScore has long been known for their high value data and statistics in the ad tech community. Through the comScore AdEffx App, they’ve simplified the setup required to track and monitor data on creative performance.  comScore took advantage of several … Continue reading

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Day 11: Brilig Performance Audience Engine App

Our featured app today is Brilig’s Performance Audience Engine App. Brilig’s App is a performance-focused analytic tool that helps ad networks and media buyers identify and buy large scale, 3rd party audiences that significantly improve campaign ROI. The Brilig App … Continue reading

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Day 10: BlueKai Audience Creator App

Today we are highlighting BlueKai’s Audience Creator App.  The Audience Creator App leverages the power of the BlueKai ExchangeTM, the world’s largest aggregate marketplace of high-performing Intent data.  BlueKai’s App lets you define, create and reach your target audience using data … Continue reading

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Day 9: Bering Media Digital Post Office App

If you’ve struggled to find reliable zip+4 data for users, today’s app might be able to help. Bering Media’s Digital Post Office App lets you create your own custom zip+4, neighborhood or offline data segments with Internet Service Provider (ISP) … Continue reading

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Day 8: BannerConnect Mark & Mini App

BannerConnect’s Mark & Mini App was one of the first AppNexus Apps that specifically focused on the European market. This app provides access to consumer data by Mark & Mini with more than 5,000,000 profiles of Dutch consumers. These profiles … Continue reading

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