Monthly Archives: March 2012

AppNexus Summit San Francisco 2012: Innovation Unplugged

Our annual San Francisco Summit is just a week away on Wednesday, April 4th at the Four Seasons (details here). More than 450 leaders from the world of digital advertising will come together for a day of conversation, collaboration and … Continue reading

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Answering the Challenges of Rich Media in RTB

When we looked at the challenges of trafficking rich media creatives, we asked ourselves: “How should this work in the modern, RTB environment?” The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher … Continue reading

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