Monthly Archives: August 2011

Introducing The AppNexus Campaign Monitor

We are happy to announce that as of today all AppNexus Console customers have a new, powerful tool for managing their campaign delivery and performance: The Campaign Monitor. The Campaign Monitor is designed to save time and effort for campaign managers who typically … Continue reading

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Welcome to The AppNexus Impressionist, Our New Company Blog

AppNexus has gathered the brightest minds in both technology and business, from the ad industry and beyond, to build the world’s leading ad technology company. Together we’ve spent the last three years developing not only the best real-time ad platform, … Continue reading

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Making Rich Media Scale

In my recent Ad Age piece on the disruptive nature of RTB technologies I took some shots at the rich media business. Specifically, I called it a “tech hairball”. Of all the points in the article, the rich media comments … Continue reading

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