Don’t Take Our Word For It: Hear from Wayfair

 

Social_Quotes_blog bannerIn case you missed it, we recently announced an end-to-end technology partnership with Wayfair, one of the world’s largest online destinations for home furnishings and décor. To learn more about our full-stack partnership with Wayfair and why they chose AppNexus, read the announcement or AdExchanger’s coverage on the partnership.

In addition to Wayfair’s recent adoption of the AppNexus Publisher Suite, they’ve been an early adopter of the AppNexus Programmable DSP, which Matt Herman, Associate Director of Marketing Platforms, spoke about during our recent events week in London. Read the case study below to learn how AppNexus helped Wayfair:

  • Build brand-customized buying algorithms that increased advertising effectiveness
  • Develop precise audience response rate predictions on sites across the internet that provided more targeted optimization
  • Tap log-level data to determine optimal frequency caps and iterate its optimization strategies in near real time
  • Pair user-level targeting and optimization with customized dynamic creatives for every customer to provide customers with a seamless and unified ad experience across all digital touchpoints.

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On Your Marks… Get Set… Serve! How to Advertise Digitally During Q3 2016 and Major Sporting Events

 

Download the Q3 Whitepaper.

You might call it the most incredible comeback story in the history of sports.
After an absence of nearly 1,500 years—back by popular demand—the Olympics
were reintroduced to an unsuspecting sports world back in 1896. Since then, they’ve
developed into an unbeatable franchise. They’re the most widely anticipated, widely
watched sports event in the world. In 2016, 5.4 billion people—more than half the
population of the planet—are expected to watch athletes from 207 nations compete
this year during the Summer Games in Rio.

While there isn’t a winning “playbook” for advertisers to follow that guarantees they’ll
have Olympic audiences paying attention to their brands, there’s plenty of data from
other global sporting events that can help them optimize their strategies. Our latest
AppNexus whitepaper showcases data insights that, if applied carefully, can help
marketers find ways of serving ads during the Olympics that are not only highly
relevant, but also ensure a greater-than-average chance of consumer engagement.

When done right, sporting events can turn a brand campaign into a household name.
After all, there might—just might—be a correlation between Coca-Cola’s global
success and the fact they’ve been sponsoring the Olympics since 1928. The trick is
learning how to do it in digital. Our whitepaper points the way forward.

This whitepaper also provides insight on running campaigns in Q3; from back to
school and the 4th of July, there are several opportunities for buyers to maximize
campaign success during this quarter.

Click the image to download the Q3 Whitepaper:

Q3 Whitepaper


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Win Gold In The Digital Olympics [Whitepaper]

Everything you need to know to successfully reach your audiences during the 2016 Summer Olympics. Download the report.

Olympics Cover Screenshot

The value of reaching large audiences through live, big-event programming is greater than ever, especially when the event in question is the 2016 Summer Olympics.  However, finding the right audience at the right time, with the right creative can be an acrobatic feat unto itself…but it’s far from impossible.

Programmable marketing, a newly pioneered, streaming data-driven approach to programmatic advertising, will help you turn the challenge of locating the right digital audience segments into real-time opportunities for online engagement – and give you the best return on your advertising dollars.

In this report, we examine best practices, tips and strategies that can help you grab your audience’s attention over the course of the 2016 Olympics and beyond. Additionally, we have r Olympics-related supply and packaged deals available to help your brand deliver quality advertising come game time.

Download the AppNexus 2016 Summer Olympics Report


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The Brown Couch Session: Exploring the AppNexus London Office

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In 2007 AppNexus was founded in CEO Brian O’Kelley’s apartment on his brown couch. With over 1,000 employees in 23 offices around the world, AppNexus has seen tremendous growth since. Interested in learning about what’s inspiring us now? Tune into the Brown Couch Series and find out first hand. Each month we will feature a different AppNexian, giving you insight into their experiences at AppNexus—learn about what drives them at work, challenges they’ve faced, and connections they’ve made at AppNexus.

Meet Kaspar, Engagement Manager, EMEA

Kaspar joined AppNexus in 2013 as part of our first campus class. Born and raised in Estonia, Kaspar came to the United States to study politics at Princeton University. When deciding where to take his career when graduating nothing excited him more than working in a rapid-growing industry. That is when AdTech and AppNexus caught his eye. Starting as an Associate Account Manager in our London office, Kaspar has worked on the Client Advisory team and works with clients to help them build their businesses.

AppNexus: What attracted you to AppNexus and why did you join?

Kaspar: I think AppNexus’ biggest draws are the people and the space. When I started looking around the AdTech space it was moving so quickly – there was so much going on that I thought it would be the ideal place for me to jump in and become an expert so as to impact a company from day one. Everyone I met during the interviews was absolutely amazing, and that’s what really started drawing me in. As soon as I started, I realized that this was not a one-off: everyone here is extremely intelligent, driven and focused on making this happen.

AppNexus: What does growth at AppNexus mean to you?

Kaspar: Growth at AppNexus has been an invaluable learning opportunity. When I first joined we were only 300 people; now we’re over 1,000, and I’ve been here through the entire process. I’ve seen us go from a small start-up company to a mid-sized company, and I’ve learned a lot along the way.

AppNexus: Learn and Teach is an AppNexus core value, describe how you’ve experienced it here.

AppNexus: What new skills have you learned since joining AppNexus?

Kaspar: At AppNexus, I’ve learned how to think in a scalable fashion, not only in solving individual projects but also in how you look for trends and find ways for the company to leverage your knowledge. There is so much complexity here. Also, I came from a politics background, without any concept of technology, but thanks to AppNexus I now have the knowledge and understanding to have in-depth technical discussions with CTO’s and technical heads of our most advance customers.

AppNexus: What does community at AppNexus mean to you?

Kaspar: Community at AppNexus means having a group of friends who you also happen to work with. I think the reason I consider my colleagues my friends at AppNexus is that everyone is very interesting and approachable. One of my favorite things about our London office is Friday family lunch. In London, we all sit down at one table and talk about everything in the world, there is never a topic that we can’t discuss. I typically end lunch with sore abs from laughing the entire time.

AppNexus: Describe the European community at AppNexus.

AppNexus: If someone out there was considering applying to AppNexus, why would you tell them to join today?

Kaspar: I think right now is an amazing time to join AppNexus. The industry is rapidly changing, so you can come in and have an impact from the get-go.

 

About AppNexus London:
Our London office is AppNexus’ European Headquarters, leading the charge for building the AppNexus brand in Europe. The AppNexians “Redcoats,” as they call themselves, are a mix of Sales, Services and Marketing teams. The AppNexus London team is on the front lines for securing new business and onboarding our European clients. We are located in Central London, with Hyde Park, Regents Park, Covent Garden and the British Museum all within a mile radius of our office. Check out our open positions and join our team!

For more information, follow us at @appnexustalent or visit us at careers.appnexus.com.


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Partnering with Spotify on Programmatic Audio

 

“I don’t know a single 20 year-old who owns a radio”. That’s according to Jad Adumbrad, of RadioLab fame, in an interview with PBS NewsHour.

Old retro radio on table with vintage green eye light background

That’s likely a stretch, but Mr. Adumbrad has a point about the transition to digital radio. Statista estimates that by 2019, as many as 191 million Americans will be listening to digital radio channels and services in one form or another. This trend has implications for both monetization and user experience.

For the 90-plus years commercial radio has been in place, advertising has been the main revenue driver. But currently, and somewhat counter-intuitively, the most popular streaming audio services, which include on-demand music and radio, have not focused on an ad supported business model. Instead, these services rely upon paid-subscription models as the primary source of revenue.

For example, Spotify, the music streaming service, currently hosts over 30 million paid subscribers and 70 million ad-supported listeners across 59 different global markets. 70% of users listen to the ad-supported Spotify Free version for streaming music, representing a monetization opportunity.

In order to help realize that potential, we announced today that Spotify is taking a lead and partnering with AppNexus on programmatic audio to support new and better ways of monetizing ad supported audiences. Spotify is leveraging its rich user data and embracing digital advertising to further competitive its advantage.

Why is this the right time for programmatic audio? First, there has been no open standard in place, making it challenging to bring buyers and sellers together and limiting market receptivity. Second, the music streaming space was in a more formative state, but now it’s exploding across the globe, overtaking traditional sales of both physical media and digital downloads. Third, it’s necessary to handle monetization at scale with a market that could rise to hundreds of millions of music listeners. AppNexus can do that with technology infrastructure that processes five million queries a second and 100 billion RTB auctions per day.

AppNexus and Spotify chose to address the standards challenge together by working with the IAB and other partners on the addition of audio to the OpenRTB 2.4 Protocol. Among other things, OpenRTB 2.4 includes support for programmatic audio via a new audio object. Beyond the fact that we’re honored to partner with Spotify, the OpenRTB 2.4 protocol furthers AppNexus’ commitment to providing a dynamic, open marketplace able to support digital media formats of any and all kinds.

Today’s dynamic internet ecosystem of music and video streaming, interactive gaming, app stores, the “Internet of Things,” GPS, cloud cognitive software and augmented reality requires a data-driven monetization engine that is based on open standards and can customize the user experience across channels.

Earbuds next to smart phone, Concept for downloading digital music.

AppNexus powers a platform for digital advertising across all digital media types, including display, mobile, native, instream and outstream video, and now audio. Our programmatic audio features follow a number of recent advances including the launch of a Video SSP, technology to reduce latency to improve user experience, video viewability measurement for free across the platform, and a partnership with Microsoft to monetize their video supply.

In addition to collaboratively creating and supporting an open standard for programmatic audio, AppNexus is building products to help grow this market. Now in closed Beta, select audio buyers will be able to target Spotify inventory leveraging Spotify’s first party data on age, gender, playlist, and genre in a deal and private marketplace environment. AppNexus audio buyers will have access to the same tools they have today for their display and video buying including the ability to upload creatives, transcode them into multiple formats and bitrates, and deliver creatives via the Content Delivery Network (CDN).

This advance in programmatic audio benefits the entire advertising ecosystem: it allows advertisers to connect with listeners at moments when digital advertising typically isn’t able to reach them such as driving, walking, and working, it provides listeners with more engaging and relevant ad experiences, and enables audio publishers to better monetize their inventory.

We’re excited about this new move into programmatic audio with Spotify.


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