The Life of a Finance Intern in Ad Tech

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Kelly, a senior at Lehigh University majoring in Finance with a focus in Accounting. There, she is a member of the Women’s Lacrosse team. While she’s not playing lacrosse or studying, you can find her outside at the beach, hiking, or finding new ways to stay active.

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Lessons from New York City’s Most Powerful Woman

As deputy mayor for housing and economic development, Alicia Glen is the highest-ranking woman in New York City government. Since leaving Goldman Sachs to join mayor Bill de Blasio’s cabinet at the end of 2013, she’s worked to expand economic opportunity in America’s largest city while presiding over major municipal agencies like the Department of City Planning and the Economic Development Corporation.

All of this is to say that it’s with good reason that Crain’s New York Business has named Glen the most powerful woman in New York City on two separate occasions. In her morning keynote at the 2017 AppNexus Women’s Leadership Forum, Glen urged an audience of more than 260 current and aspiring leaders to use their own influence to manifest more power for themselves and other women.

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How the AppNexus Programmable Platform Balances Performance and Usability

When you ask the team behind the AppNexus Programmable Platform (APP) where they drew their inspiration from, you may be surprised to hear them say, “Tesla.” `After all, what could a DSP and an electric car possibly have in common?

More than you’d think. Please, hear us out.

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Becoming an Expert in 10 Weeks?

This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Elizabeth, a rising senior at Princeton University studying East Asian Studies. She enjoys playing piano, conversing in languages she hasn’t fully mastered, and trying all the cheeses.

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The Intersection of Viral Content, Fake News, and Ad Fraud

Inventory quality (IQ) might be advertisers’ most pressing concern when it comes to programmatic, and with good reason. Recent years have seen reports of ads from reputable brands appearing next to objectionable content, as well as instances of bad actors ripping off advertisers with non-human traffic and other forms of ad fraud.

Until now, most people have discussed those two issues – objectionable content and fraud – as two distinct parts of the larger IQ problem. But by analyzing data from the more than 200 billion impressions that come across our platform every day, we’ve observed that ad fraud and fake news are inextricably linked – and they meet at the intersection of viral content and traffic generation.

When you strip away all the noise around fake news, you’ll find that the publishers behind these sites have a similar business model to the ones who flood your social media newsfeeds with clickbait videos and listicles: acquiring impressions as cheaply as possible and selling ads against them. In addition to relying on social shares, many of these sites resort to shady, sometimes fraudulent strategies to achieve that goal, and advertisers are left bearing the consequences.

Using this insight as a jumping off point, we’re working to identify fraudsters and remove them from our platform. Below is a sneak preview of our findings – to get the full report, along with tips on how to avoid fraudsters, you can download our latest white paper.

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