Celebrating the Girls Who Code Summer Immersion Program: Class of 2017

Last Thursday, 20 talented, ambitious high school girls graduated from Girls Who Code’s 2017 Summer Immersion Program at AppNexus, having completed seven weeks of intensive computer science education.

Simply put, they were a joy to have in the office. From day one, their excitement and curiosity was palpable. By the end of the summer, they felt like longstanding members of the AppNexus family. And from the looks of a recent blog post penned by one of this year’s graduates, we think they felt the same way!

Continue reading

comments (0)

The Prebid Expert Series: An Interview with Oath Solutions Engineer Jeremy Blencowe

Prebid-Jeremy-Blencowe

This post is the third in our Prebid Expert series! In each installment, we’ll be speaking with someone close to the Prebid project – either as a contributor or a user – and learning about the benefits and best practices of using an open-source header bidding wrapper.

This post comes to us from Jeremy Blencowe. Jeremy is a Solutions Engineer at Oath in San Francisco. Jeremy studied Computer Science and Artificial Intelligence at the University of Edinburgh in Scotland before escaping the weather across the ocean in California. When he’s not tapping at a keyboard, he’s shredding mountain bike trails across the Bay Area.

Continue reading

comments (0)

AdExchanger Gets It Wrong

 

No one is perfect. We all get it wrong sometimes. That includes us. And it includes the smart and hard-working journalists who cover our company and our industry.

Earlier today, one of the leading trade publications that covers programmatic advertising ran a story speculating that AppNexus is pulling back from its buy-side business.

There’s no other way to say it: the article is incorrect. We’re fiercely devoted to helping our customers win. And we put resources behind that commitment.

Continue reading

comments (1)

Our Vision for the Future of Buy-Side Programmatic

What will the next ten years look like for digital marketers and advertisers?

It’s a question that assumed primacy this summer, when AppNexus’ management team gathered for their annual strategy offsite in New York’s Hudson Valley and observed two nearly concurrent decennial milestones: the tenth anniversary of real-time-bidding, which ushered in the programmatic revolution, and the tenth anniversary of AppNexus, the company that influenced so much of programmatic’s formative period.

Publishers are ready for the future: they’ve adopted header bidding and torn down walls that once held them captive behind the heavily-fortified – and heavily-taxed – Google fortress.

Continue reading

Comments Off on Our Vision for the Future of Buy-Side Programmatic

Women in Tech: Open the Door to AppNexus

This post comes to us from Rowan Hamill, a proud female in tech and first-year AppNexian. She is a born and bred Londoner, with a weird accent due to five years in Sydney. She is constantly blown away by the calibre of people at AppNexus — in their knowledge and integrity.

The AppNexus Women’s Network is dedicated to opening up avenues for young women to get into tech. So, in our latest effort to make a difference, the London office welcomed a class of teenagers from Central London to show them “A Day in the Life at AppNexus.”

Continue reading

Comments Off on Women in Tech: Open the Door to AppNexus