The week of October 20th was a particularly special one at AppNexus, but not because of anything to do with ad tech. Instead, it was AppNexus Global Impact Week, which is when AppNexians around the world carry out charitable events in their local communities.
This year’s Impact Week was a huge success. More than half our global workforce – about 540 AppNexians in all – volunteered their time for causes they’re passionate about. This led to a total of 1,800 total hours given to charity across 16 different offices to support more than 30 non-profit organizations.
Below, we’d like to tell you more about the approach that led to this success and share some highlights from the week.
Just three months ago, some were speculating that AppNexus was planning to exit the buy-side. Speaking candidly, we understand where the sentiment was coming from. The fact is, we have been quiet on buy-side technology of late, but not because we were planning to sunset that side of our business – that couldn’t be farther from the truth.
Our mission as a company is to build a better internet, which doesn’t just mean helping content creators monetize or creating a better experience for users – both are critical, but it’s equally important that we help advertisers reach their desired audiences in an effective, cost-efficient, brand-safe manner.
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from Aditya, a senior at New York University’s Stern School of Business studying Finance, Marketing, and Management. In his free time, he enjoys playing tennis, reading about psychology and philosophy, and binge-watching Netflix.
Ten years ago, when real-time bidding gave rise to programmatic advertising as we know it today, the possibilities seemed limitless to advertisers. Finally, a way to serve ads directly to their desired audiences wherever they happened to be on the internet – and all at a fair, auction-determined price.
But while programmatic has undoubtedly been a big step forward for digital advertising, has it lived up to the near-utopian promise of painlessly connecting marketers with potential customers, with cost efficiency, and in a brand-safe environment? Not yet.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet. Founded in 2007, and growing rapidly since, we are consistently ranked as a top technology company in New York.