AppNexus Summit Preview: How do we Build a Better Internet?

Next week on May 4, AppNexus will bring together publishers, agencies, advertisers, and ad tech pros from across EMEA for our upcoming Summit, where we’ll discuss a crucial topic and something core to our company’s focus: Building a better internet.

The internet was founded as an engine for economic growth and freedom of expression. But over this past year, it’s become apparent that those foundations are in need of strengthening and reimagining. When we gather at King’s Place in London next week, we’ll learn how the ad tech industry can come together to ensure the internet remains a vibrant global marketplace for buyers, sellers and consumers.

 

A Sneak Peek at the Summit Agenda

 

We’ll kick things off with introductory remarks from our CEO, Brian O’Kelley, who will lay out AppNexus’ vision for what a better internet looks like: an internet that is open, efficient, safe, transparent, and collaborative.

Our guests will then take the stage for a series of presentations, panels, and fireside chats on topics including:

 

  • Fake News, Hate Speech, and Brand Safety – a Fireside Chat: Jeff Jarvis (Professor and Director, Tow-Knight Center for Entrepreneurial Journalism) and Alexi Mostrous (Head of Investigations, The Times) will discuss issues impacting the quality of our advertising ecosystem – things like hate speech, content farms and fake news. They’ll also speak about what actions our industry can take to ensure greater protection for buyers and sellers.
  • Are you ready for GDPR?: Jim Edwards, Founding Editor, Business Insider UK, will host a discussion with subject matter experts; Yves Schwarzbart (Head of Policy & Regulatory Affairs, IAB UK), Scott Meyer (CEO & Founder, Evidon), Ingvild Naess (Group Privacy Officer, Schibsted), and Julia Shullman (Sr. Director, Deputy GC, Commercial and Privacy, AppNexus) about the new data-privacy standards passed by the European Union, and what they mean for publishers and advertisers worldwide.
  • AI and Machine Learning: AppNexus Chief Data Scientist Catherine Williams will be joined on stage by Gurman Hundal (Co-Founder, Media iQ), Dr. Rémi Lemonnier (Co-Founder, Scibids Technology) and Karl Bunch (SVP of Global Product, Xaxis) to discuss how machine learning and AI are better enabling us to serve the right ads to the right users at the right moments.

 

With experts like these discussing the cutting edge topics in our industry, the AppNeuxs Summit 2017 is sure to be an enlightening, productive day. In addition, there will be smaller breakout sessions for attendees to share knowledge and go in-depth on related topics, as well as ample opportunities to network. Check out the full agenda here.

 

Be sure to follow our Twitter handle to get live updates from Summit on Thursday, May 4 from 9am to 12:30pm London time!

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Header Bidding for Video: Everything Publishers Need to Know

Below is a sneak peek at our new white paper on header bidding for video. Click here to download the whole thing!

Header bidding has been one of the most talked-about tools in ad tech for the last two years. Everywhere you turn, it seems like someone is talking about how header bidding is revolutionizing programmatic advertising.

But just about anyone who’s used it will tell you that header bidding lives up to the hype.

Let’s start with a quick refresher on what header bidding actually does. With a snippet of Javascript, header bidding allows publishers to auction each ad impression to multiple demand partners at once, rather than going through the waterfall process and showing them to one demand partner at a time. Header bidding creates a more open auction, allowing direct and programmatic demand to compete against each other so that publishers can get the true, market value of each impression.

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What We Learned About the Future of Ad Tech at Optimize 2017

At AppNexus, our mission is to create a better internet by driving innovation in the way online ads are bought, sold, delivered, and experienced. We believe that advertising is the lifeblood of the internet – marketers invest in digital advertising, which funds the creation of high-quality content; publishers provide consumers with access to that content; and consumers pay for it with their attention to engaging and relevant ads. It’s a virtuous cycle that benefits everybody, and it all starts with the engineers, product managers, and data scientists who build these tools.

That’s why last Thursday, we again hosted our annual Optimize conference. Optimize is our way of bringing together the technologists leading innovation in ad tech to share knowledge with one another, describe what they’ve built over the last year, and discuss what’s next for the industry.

If you weren’t able to attend, then don’t worry – we’ve got you covered. In this post, we’ll break down the three mainstage talks of Optimize 2017 and tell you what they mean for ad tech.

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Moving Towards a More Diverse and Inclusive AppNexus

This post was written by Nithya Das, SVP, General Counsel and Brandon Atkinson, Chief People Officer

Two years ago, AppNexus embarked on a journey to define and develop what diversity and inclusiveness mean here – and to increase both. Over this time, we have seen accomplishments and created a roadmap, further committing to work towards ongoing improvement in these areas.

We aim to create a diverse and inclusive workplace where all AppNexians feel comfortable and included, just being themselves. We believe every AppNexian has a responsibility to work with us to build a community in which everyone feels involved, valued, and respected.

Fueled in part by our value of diversity and inclusion, we also know that employee diversity sets AppNexus up to achieve better business outcomes. This has been proven time and time and time again.

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Don’t Take Our Word for it: How Underdog Media Got 51% Higher CPMs with Header Bidding

header bidding, case study, underdog media

Header bidding has become one of the most popular ad tech tools for publishers, and it’s not hard to see why. With a piece of Javascript, header bidding enables publishers’ pages to put out ad calls to all of its demand partners at once and evaluate programmatic and direct demand against one another in order to get higher CPMs.

But there’s no need to take our word for it. You can ask our clients too. Check out the case study below to find out how Underdog Media used header bidding to increase CPMs by a whopping 51% for its publisher clients.

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