Whitepaper Download: Inside the Header Bidding Technology Solution: What Every Publisher Should Know before Choosing a Header Bidding Partner

Download the whitepaper today.

Despite the flourishing popularity of header bidding, there remains a great deal
of confusion surrounding the underlying technology publishers need to make it work.
As digital media companies begin looking into implementation, the reality is that executives find themselves stumped when it comes to choosing the right header
bidding container (also referred to as a “container tag” and/or a “wrapper tag”) that best suits their business needs.

As more and more publishers see how header bidding can increase their
revenues, they seek new ways to connect this technology with other indirect
demand sources. This has given rise to the header bidding container, which is a
single JavaScript implementation able to encompass multiple header bidding tags
from different demand sources. In this reference paper, we’ll examine the four major components of the header bidding container technology solution. We’ll also give publishers an overview of what they should consider when evaluating different container solutions for the sake of their own businesses.

Download the whitepaper today.


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Actionable Strategies for Leadership Success

Join us on September 22nd in New York for the 2016 Women’s Leadership Forum, AppNexus’ annual conference for women currently in, or aspiring to, leadership in the global digital community.

In 2015, AppNexus hosted its inaugural Women’s Leadership Forum, a half-day conference built around a singular focus: to provide women working in the digital ecosystem with actionable strategies for leadership success.

Our goal wasn’t simply to discuss barriers many women face, whether it’s the failure of companies to identify and promote women into leadership roles, inflexible workplace policies, unequal pay, or isolation due to lack of role models, networks and mentors.

No. Our goal was to provide the 230 women (and men) in attendance with specific ways to break those barriers down, starting the moment they left the auditorium.

Topics included “How to Stand Out (in your company and in Digital)”, Diversity is Being Invited to the Party: Inclusion is Being Asked to Dance“, “Mentorship and Maternity“, and “How to Build Consensus…and When to Ignore It!”.

But we were only getting started…

Following the success of last year’s event, AppNexus’ Women’s Leadership Forum returns on September 22nd in New York, with an exciting new program crafted specifically for women currently in – or aspiring to – leadership in the global digital community.

At this year’s Forum, we will feature leaders from a variety of backgrounds and organizations, including Peggy Johnson, EVP, Business Development, Microsoft; Sallie Krawcheck, Chair, Ellevate Network; Deepa Purushothaman, National Managing Director of WIN, Deloitte; Wenda Harris Millard, President & COO, MediaLink; and Lisa Ryan Howard, SVP, Advertising, New York Times, in addition to senior female leaders from AppNexus.

By doing so, we aim to address the of-cited barrier that discourages many women from seeking leadership positions; that “you cannot be what you cannot see”.

We believe it’s important that when you look up, you see someone that looks like you. And by showcasing leadership success stories that can be put into action we can not only help get more women into positions of influence but also enable them to affect change once they’re there.

Guests will also have the opportunity to meet with New York’s digital leaders of today and tomorrow, building meaningful relationships that live on long after the event itself.

See the latest speaker line-up and request your invite at appnexus.com/womensleadershipforum2016



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AppNexus Black Alliance: Expanding community outreach and increasing diversity in tech

In 2015, Black AppNexians created the AppNexus Black Alliance (ABA) to provide the community and allies, a safe space for open dialog to exchange thoughts and ideas on race in our professional and personal lives. As part of the ABA, AppNexians can champion their ethnicities and experiences, while also helping AppNexus further increase diversity and foster an inclusive environment.

Moving into the second half of 2016, the ABA is looking to turn those discussions into actions. The team is planning to reach out to the greater tech community and partner with allied agencies, companies and organizations. The ABA hopes to play a part in increasing diversity in tech by expanding networking opportunities.

Here are two ways that the AppNexus Black Alliance is looking to affect positive change:

1. Advocating for greater Black representation in tech, ad tech and at AppNexus.

The percentage of Blacks is among the lowest represented racial group in tech. To address this disparity, the ABA has planned networking events and panel discussions that will bring members together with Black employees from other tech companies. The hope is to provide exposure to both AppNexus leadership and leadership teams at other tech companies.Through networking and leadership events, the ABA hopes to highlight both the untapped pool of talent within the Black community and the racial disparity that affects them.

Though efforts have just begun, the ABA has already seen success in this area. Late last year, the ABA invited Rodney Mayers, former CEO of Proximic, to AppNexus’ New York office, to detail his career journey through the tech space. Through events like this, the ABA hopes to further the discussion of Black inclusion at AppNexus, and in the greater tech world.

2. Providing a link between AppNexus and community groups seeking to increase diversity in tech.

With support from the community, the ABA also hopes to better prepare Black talent for the challenges and rewards gained through a career in tech. As such, the ABA is working to partner with groups that promote an interest in tech among those in local minority communities. The ABA has sponsored volunteer efforts, school adoptions and has partnered with non-profits that work to improve education opportunities.

Highlighting one of the most successful partnerships to date, the non-profit All-Star Code has joined forces with the ABA and AppNexus to introduce programming to minority men in the New York area. Through this partnership, the ABA, AppNexus, and All-Star Code have provided exposure to the tech industry and an introduction to the tools that build our business. Over the last year, John Collier, Senior Director of Partner Management at AppNexus, and Christina Lewis Halpern, founder of All-Star Code, have worked together providing event space and networking opportunities for All-Star Code students.

All Star Code at AppNexus

While the ABA remains focused on its mission, previous successes have opened further avenues for sharing and discussion. Jonathan Thompson, Technical Client Manager at AppNexus and an ABA member, believes that it’s also important to foster exposure to the ideas and experiences of those from all backgrounds. As such, the ABA looks to expand its internal outreach, providing opportunities for AppNexians to converse with each other, through means and in ways that promote mutual understanding and appreciation. Through internal social events and sponsored lunches, the ABA hopes to include other AppNexians in their efforts to provide a more inclusive and diverse workplace in tech and at AppNexus.

About The AppNexus Black Alliance
AppNexus and its employees are positioned to influence the technology industry in New York City, and beyond. The mission of the AppNexus Black Alliance is to leverage our position to (i) advocate for greater black representation in technology, ad tech, and at AppNexus, and (ii) provide a link between AppNexus and community groups seeking to increase diversity in technology. Through our advocacy and community development work, the AppNexus Black Alliance also looks provide a forum for new AppNexus connections and support. Learn more about our affinity groups and our diversity and inclusion philosophy here

For more information about careers at AppNexus, follow us at @appnexustalent, visit us at careers.appnexus.com, or view our open roles


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Pro Interview Tips: Telling Your Narrative

When an interviewer says, “Tell me your story” – you’ve hit the jackpot, right? After all, your story is personal, unique, and you know it like the back of your hand. But in reality, this question can be difficult. Candidates often get nervous given the open-ended nature and endless possibilities of how to answer. Since you’ll likely hear this question in an interview, here are four quick tips to help you stand out:

Remember: this is a story.

So tell it like one! There should be a beginning, a middle, and an end (or in the case of your career, a “to be continued…”). Use your resume to guide your answer and start where it makes the most logical sense – at the beginning. The interviewer is trying to get to know you, what you’ve done, and how you’ve made decisions. Make this easier for them by discussing the events chronologically. Of course “the beginning” will vary depending on what has been most defining in your career – some may start with their first job, others may start with college or even earlier. The key is to know in advance where you want your professional story to start and why.

Define your themes in advance and weave them into your story.

Even though you can likely tell your story without rehearsal, a little practice can go a long way. Before an interview, take a few minutes to reflect on your career and highlight key themes. Have you consistently chosen jobs in innovative industries? Do you like to bring order to chaos? Do you naturally gravitate towards leadership positions? Are you motivated by pushing yourself out of your comfort zone? Whatever your themes are, know them, state them explicitly, and weave them into your story. Understanding what’s motivated you and what lessons you’ve learned throughout your career can be an excellent predictor of success in the future.

At AppNexus, we weigh a candidate’s potential for future success over previous professional or educational experience. You can learn more from our Chief People Officer on how we assess for potential in the interview process by reading Hiring for What Will Be Over What Is.

Be mindful of being too high level or too in the weeds.

Remember this is the interviewer’s chance to get to know you on a deeper level than your resume, but it all has to happen within a 60-minute timeframe (or less!). If you breeze through your story in two minutes, the interviewer may struggle to differentiate you from other candidates. On the flip side, if you spend 45-minutes going over every single small detail, they might miss the big picture of who you are. Pull out the pivotal moments from your resume (graduating, starting new jobs, moving to new cities) and for each of these moments synthesize what you did, why you did it (tied to your themes above!), and what you learned. Be prepared with examples from each pivotal moment, but don’t feel the need to dive right into details unprompted. If your interviewer wants to know more, he or she will ask.

Don’t gloss over things that “look bad” on your resume – speak to it.

We all have moments on our resume that we are nervous to discuss in an interview, perhaps a long gap between jobs, a job you were let go from, or a less than perfect GPA. Remember, the interviewer saw this on your resume and still wanted to talk to you – so don’t sweat it, you’re already in the door. What happens next is entirely up to you, so seize the opportunity to shine. Nothing in life goes as planned, so it is important for the interviewer to know who you are in the face of adversity. Reflect on areas when you’ve “failed” and speak intelligently to them – Why did it happen? What did you learn? How have you applied those learnings to more recent experiences? Glossing over the moments where personal growth happens may make you seem inauthentic or afraid of failure. So go in there and be yourself – imperfect, but genuine and resilient.

An interviewer asking for your story is not a formality – it is a defining moment in an interview when you can truly stand out from the crowd. All of your accomplishments, setbacks, and thoughtful decisions have created a story that you should be proud and excited to share. And if you tell it in a way that does it justice, your interviewer will be excited to have you on their team for the next chapter!

About the Author

Kelsey Browne is a recruiter on the AppNexus Talent Acquisition team, where she focuses on product management and marketing roles. She lives in Brooklyn and loves hot dogs and her puppy, Otis.

For more information about careers at AppNexus, follow us at @appnexustalent, visit us at careers.appnexus.com, or view our open roles

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The Once-and-Future Life of the Adserver [WHITEPAPER]


AppNexus is pleased to announce the release of our new whitepaper, The Evolution of the Adserver, which you can download here.

For an industry like ours, which has witnessed more than its share of disruptions over the last decade, a quick glance back reveals how unrecognizably far some of our technologies have evolved – and how stagnant and unyielding others remain.

The adserver, unfortunately, falls into the latter category. With few exceptions, adserving mechanics haven’t changed significantly since 2007 – back when giant tech companies began snapping up adservers left and right in order to meet the then-demands of the emerging online advertising field.

But our industry isn’t living in 2007. New technologies continue to make their round-the-clock impact. We’ve seen the arrival of RTB-enabled platforms, header bidding, allocation decisioning, advanced forecasting, as well as viewable marketplaces, to name only a few examples.

But the more we’ve seen things change, the more the lowly adserver has remained, conspicuously, the same. While programmatic has moved to embrace transparency, adservers remain stubbornly “black box” tools in terms of bid pricing and inventory allocation. Likewise, their forecasting and analytics abilities are often unreliable. Moreover, old-model adservers aren’t able to let programmatic buyers compete with deals struck by direct sales forces.

As any publisher can readily tell you, the adserver has arguably the most important job in digital advertising: it makes the final decision on which advertisements to “serve” to various digital properties. But at least in its current formulation, the adserver ensures that a lot of good money ends up slipping through the cracks.

We’ve grown tired of seeing the adserver, “the central nervous system of digital advertising,” fall by the wayside. Why neglect a technology which, given the right improvements and investments, stands to increase publishers’ monetization by multiples?

AppNexus believes in fielding a new-generation adserver that accounts for all developments that have taken place since 2007. Rather than publishers relying on vintage tech from the oughts, they need adservers that let them serve ads in custom ways to custom audiences; that offer them better forecasting, analytics and viewability tools; and that increase their ability to capture more revenue.

We believe our AppNexus Publisher AdServer, a component of our AppNexus Publisher Suite, to be one such powerful option.

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