While we feel strongly that the AppNexus Publisher Suite is comprised of the very best products on the market, we understand if you’re not willing to simply take our word for it. At the AppNexus Publisher Summit in London earlier this month, representatives from three of Europe’s leading media organizations — Figaro Media, PRISA, and The Guardian — discussed how our forecasting, monetization, and audience extension tools are driving business results. Here’s what they had to say:
Why France’s top publisher chose to adopt our full-stack SSP and adserver solution.
“We needed technology that was able to seamlessly manage desktop and mobile inventory, because mobile represents half of our inventory … Another point is that [programmatic] makes lots of money for us, so we wanted a full-stack solution. And then we are investing a lot in our own too, we are putting our own layer of technology on top of the technology we are using from our partner. So we needed an independent partner that is quite open … And thanks to the powerful API AppNexus provide us with, we are able to really tweak the AppNexus features to really adapt it to our needs.” — Alexis Marcombe, Chief Operating Officer, Figaro Media
How our Yieldex forecasting tool is helping Spain’s largest media company maximize revenues.
“There was no other tool that would give us a global overview of our whole inventory. Some tools were giving just a view of the programmatic area, but we needed to have a holistic view, direct plus programmatic … For forecasting, we can’t rely on what the adserver is saying, so we need more information in order to push the right information to our sales teams.” — Chechu Lasheras, Managing Director for Digital Business Development, PRISA
How The Guardian has combined first-party data with the AppNexus DSP to double its programmatic revenues via audience extension.
“We bought into our first DSP in 2012, and we moved to AppNexus about 18 months later when we saw greater sophistication and greater flexibility in that technology … Where we perceive value, most of the rest of the market still perceives price. And when it comes to accessing high-quality audiences, we therefore have a really strong ability to compete and win those impressions that we attach to high-value users.” — Danny Spears, Programmatic Director, The Guardian
How the AppNexus customer service team helped Figaro increase programmatic CPMs by 40% within two months of adopting our adserver. Continue reading